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Sophia Fiori is internationally recognized as jewelry stylist to the stars, with frequent appearances on the Hollywood red carpet including the Oscars, Emmys and Golden Globes. Sophia Fiori is also a vertically integrated diamond wholesaler and designer, controlling every facet of production, including cutting, polishing, jewelry design, manufacturing and distribution. This enables Sophia Fiori to bring you extraordinary diamonds at unbeatable savings. Whether you’re planning to propose, or celebrating a milestone anniversary or other momentous occasion, Sophia Fiori is here to assist you in creating epic love stories and unforgettable memories.


Bernard Bachoura is a true family man and a fourth generation jeweler with a passion for creative design. In 1979 his father, Edward, began a small diamond wholesale business in California, a trade handed down to him by his father. Bernard joined the family business at the age of 16 when he quickly discovered his talent for design. "The diamond wholesale business is highly competitive and my father has always been the best", Bernard says, "however, jewelry design is the magic that brings diamonds to life and gives them meaning. So, naturally I gravitated toward the art of making my father's products stand out as unique and desirable." In 1999, inspired by the blue Hope Diamond, Bernard introduced a collection of blue diamond jewelry that took the jewelry world by storm. Shortly after, were born two of Bernard's great loves, his daughter Sophia and the Sophia Fiori blue diamond collection. "When looking at Sophia for the first time", he says, "I knew I had been given another great gift that would continue to inspire me to live passionately. It was fitting that my collection be named after Sophia, to remind me of what I've been blessed with and to always find creative ways to bring joy to others." Since then Sophia Fiori has become one of the most sought after designer diamond collections in both white and colored diamonds. Bernard says, "Each design is an entity with a personality and a story to tell. That's why I give each piece in the signature collection a name, like the Victoria Ring, the Venus Ring and the Cleopatra, all strong and historical names that today’s woman can relate to. And whether I'm creating jewelry for Hollywood celebrities or the full time mom, my goal is for each woman who wears this special collection to have a red carpet moment everyday when putting on their jewelry."


Last Call Luxury brings bring you tremendous value in brand new fine jewelry, astounding art, and pre-owned time pieces. These can be bought in fun online and live in-store events through your favorite jewelry stylist!

Bernard Bachoura
Master Designer
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